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´╗┐bailing despite FIFA scandal It would seem like an advertiser worst nightmare: More than a dozen soccer officials indicted in an investigation into decades of corruption and fraud. Some are even on Interpol global wanted list. There no sign the revelations are ending. But no FIFA sponsors have jumped ship. They issued sternly worded public statements and called for change some of which may have started when FIFA chief Sepp Blatter said Tuesday he would resign. Whether the next two World Cups will be in Russia and Qatar as scheduled, or elsewhere, sponsors will still want to be there, said Rick Burton, a professor of sport management at Syracuse University. Olympic Committee. 2018, McDonald is still going to want to sell cheeseburgers in all the countries of the world, and they know everyone in the world will be watching the World Cup, Burton said. But the investigation is still going on, and more indictments are expected. Sponsors have to ask themselves: How much can we take before doing business with FIFA isn worth it? never had a scandal in international sports quite this large at the core of an organization, said Robert Boland, professor of sports management at New York University. On a smaller scale, sponsors often pull support from athletes or teams tainted by scandals. Radisson last year pulled its sponsorship of the Minnesota Vikings after they said they would let Adrian Peterson play while facing a child abuse charge. Kia, Red Bull and others fled the Los Angeles Clippers after racist comments attributed to the team owner Donald Sterling surfaced. And nike tech Nike, Anheuser Busch and others dropped cyclist Lance Armstrong after a report that he had used performance enhancing drugs. But that rarely happens with big sponsorships like World Cup soccer. In the first place, more money is at stake: FIFA said sponsorships totaled $1.6 billion between 2011 and 2014. And more than 3.2 billion people are estimated to have watched the 2014 World Cup, global reach that unparalleled for advertisers. In addition, sponsoring a big organization or event is less risky than individual athletes. Marketers can tie themselves to fans love of the game, which is less likely to change than attitudes toward an athlete who might misbehave, or even teams whose fortunes can wax and wane. few global platforms help brands like Coke, Samsung or Hyundai reach as many consumers as these platforms do. That a built in strength that sometimes makes them think they immune to any backlash, Boland said. The FIFA scandal has grown to the point where sponsors felt they had to speak up. Visa threatened to reassess its sponsorship, although it pulled back after Blatter said he would resign. While there are few precedents for the FIFA scandal, in 1998 members of the International Olympic Committee were accused of taking bribes to vote for Salt Lake City to host the 2002 Olympics. At the nike 97 gold time, Olympic sponsor John Hancock canceled $20 million in advertising with nike 9 distance NBC. John Hancock President David D sharply criticized the IOC for its handling of the matter. It remains to be seen if any FIFA sponsors will make a similar move. Many are in multiyear contracts. Sponsorship deals for Visa, Hyundai, McDonald and Anheuser Busch run through 2022, and Coca Cola and Adidas until 2030.