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´╗┐Oakland announces new apparel deal with Nike If you want a good measuring stick of how far Oakland athletic department has come in recent years, look no further than its new apparel deal with Nike. The 10 year deal is worth $1.13 million for the Golden Grizzlies and all 18 of Oakland athletic programs will have exclusive equipment from Nike/LIDs Teams Sports. an apparel standpoint, all of nike d rose our sports are going to have a unified look, Oakland athletic director Jeff Konya said. was really important from a distributor standpoint. We very happy with who going to service the relationship. Customer service was a big component in terms of the evaluation process. And I think we found a solution nike hyperadapt that going to enhance our customer service. I think it just goes back to that whole notion that we want a true partner and that what we were searching for with the apparel relationship. Oakland put together a committee to evaluate the proposals from different vendors. The committee included student athletes, members of the athletic department, the student advisory committee, coaches and the university purchasing department. In today world of college athletics apparel can be key from everything to recruiting to promoting the school to potential students and Konya believes this deal will be instrumental in growing the Oakland brand. think it very important, especially with the younger generation, they give a lot of brand equity to certain brands, Konya said. think it can only help when you see a uniform look among the teams. I don know if subconscious or unconscious, but there that unifying factor that involved. I think based off the broader nike t shirt design university it makes a lot of sense to have a strong apparel deal in athletics and try to use the for our visibility as a recruitment tool.